Through the technology of cloud computing, mobile Internet, Internet of things and so on, we use the technology of two-dimensional code, AR augmented reality (image recognition), invisible watermark, digital watermark, dot matrix technology and RFID electronic label on the product packaging, collect the information of the whole life cycle of the product, and then construct the data platform of the Intelligent Material Federation. Product anti-counterfeiting, traceability, mobile marketing, brand publicity and other functions, enhance the experience of consumers, avoid marketing channels of illegal sales behavior, enhance the brand publicity of the enterprise. At the same time, we develop new business models and gradually reduce our dependence on traditional business models.